According to experts, a multi-channel social media strategy is a key aspect of modern marketing campaigns. However, as the number of social media networks continues to grow, it is a good idea for brands and online stores to try and have a presence on each of the best social media networks
The first thing you need to do is to understand what is unique about each channel. The most popular social media platforms are Twitter, Facebook, LinkedIn, Instagram, Pinterest, YouTube, and Snapchat. Each of these networks has their own specialties.
Measuring a multi-channel strategy is another obstacle as each channel offers different data results.
In this article, we will discuss how to come up with a multi channel social media strategy when using a multi channel selling platform: