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Having a multi-channel social media strategy is important and it is absolutely beneficial for brands to try! Here is how to come up with a multi channel social media strategy when using a multi channel selling platform!
According to experts, a multi-channel social media strategy is a key aspect of modern marketing campaigns. However, as the number of social media networks continues to grow, it is a good idea for brands and online stores to try and have a presence on each of the best social media networks
The first thing you need to do is to understand what is unique about each channel. The most popular social media platforms are Twitter, Facebook, LinkedIn, Instagram, Pinterest, YouTube, and Snapchat. Each of these networks has their own specialties.
Measuring a multi-channel strategy is another obstacle as each channel offers different data results.
In this article, we will discuss how to come up with a multi channel social media strategy when using a multi channel selling platform:

FOCUS ON YOUR CUSTOMER PERSONAS:

You need to have a clear understanding of your target group. Ask yourself – who are the people that need your products and services? If you know more about your buyer personas, you can use your efforts on the content and channels most relevant to them. Remember – you have to know as much as possible about what makes your potential customers happy.

FIND THE CHANNELS THAT YOUR TARGET GROUP IS MOST LIKELY TO USE:

When you start analyzing the demographics of different social media platforms, you will discover some pretty interesting trends. For example, Pinterest is mostly used by women, Facebook use is growing among users aged 65+, and other interesting discoveries. Analyze and compare and determine the best social media channel your target group is most likely to use. Read more on how to launch and optimize sales channels across marketplaces, mobile, social, and in real life.

DON’T BE AFRAID OF EXPERIMENTING:

Just because your target group can’t be found on a specific channel, doesn’t mean you shouldn’t use it. For example, Snapchat. Its user-base is teenagers mostly. What are we trying to say is that you shouldn’t be afraid of experimenting and trying new things. You never know what can help you attract new customers to your online store.

OFFER VALUE TO YOUR AUDIENCE:

This is something that it is non-negotiable. If you want to improve your social media conversation, you need to do it in a way that offers value to your potential customers. You need to remember to be useful and engage with your people. Also, you need to make sure you provide an entertaining, interesting, and helpful content.

CREATE AN UNFORGETTABLE EXPERIENCE:

Adapting to the multi channel selling platform is important, however, staying true to your brand identity is also important. You need to be cohesive across the social media channels, have a consistent tone of voice, look and feel. The end goal is to create an unforgettable shopping experience.

MONITOR YOUR ANALYTICS:

The social media analytics tools such as Socialbakers and Shoutlet made it super easy for you to stay on top of your analytics from multiple channels and marketplaces in one place. Also, you can use social media networks to get customer details. Measuring is important before the campaign and after the campaign. You need to define what would represent brand success and using the right metrics before and after the campaign will allow you to see what works and what doesn’t and how to fix it in the future.
There you go – how to come up with a multi channel social media strategy when using a multi channel selling platform.

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